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- Market Opportunity
- Menarini Asia-Pacific operates in the fastest growing healthcare markets worldwide, increasing at an annual compounded growth rate of 12 percent, more than double the global growth rate for the sector. Today, the Asia-Pacific markets represent approximately USD104 billion and 12.3 percent of worldwide pharmaceutical sales.* With China and India among top growth contributors globally, Menarini Asia-Pacific is establishing itself as a leader in these rapidly expanding markets through targeted investments.
- Core Competencies
- Menarini Asia-Pacific has instituted proprietary Marketing and Sales processes to launch and optimize brands across the region. The rigorous, data-driven approach to Marketing leverages on proven analytical tools to make the right strategic choices. The unique Sales model is tightly integrated with Marketing and is customized for the Asia-Pacific markets.
Menarini Asia-Pacific also utilizes a proprietary Launch Playbook to ensure full cross-functional readiness well in advance of a product launch in areas such as regulatory status optimization, physician advocacy development, PR, medical publication planning, consumer activation, trade marketing, and supply chain / channel strategy.
- Medical and Regulatory
- Menarini Asia-Pacific has successfully submitted 40 New Chemical Entities (NCEs) since 2006 and holds over 1,000 licenses. With over 50 experienced Regulatory professionals across the region and an ever expanding network of Key Opinion Leaders, these have enabled an efficacious pre-marketing execution. Menarini Asia-Pacific’s Medical, Clinical Operation and Pharmacovigilance capabilities are well-established, able to deliver high quality medical support, ICH GCP* compliant clinical studies and round the clock safety surveillance in accordance with EU guidelines.
- Therapeutic Expertise
- Menarini Asia-Pacific operates effectively across a broad range of therapeutic areas:
Oncology / Specialty Care
Allergy / Respiratory